This first year course focuses on how marketing forms an integral part of modern business management. The Management/Marketing provides a grounding in the disciplines underlying management. There are courses (compulsory) in accounting and finance, economics, psychology, sociology, quantitative methods, business law and an introduction to the study of management.

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Business-to-Business Marketing B2BMAR Module
Consumer Behaviour CONBE Module
IT Strategy in Business ITSBUS Module
Marketing and Social Media MARSMD Module
Marketing and Society MARSOC Module
Marketing Issues in International Business MIIBUS Module
Principles of Marketing PRIMAR Module

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